一直以来，Facebook 几乎已成为社交媒体的代名词。它仍然是最大的社交媒体平台，并在全球范围内广受欢迎。
Facebook 是继 Google 和 YouTube 之后访问量第三大的网站。这使其领先于 Twitter 和 Instagram 等其他领先平台。
该平台每月拥有29.6 亿活跃用户。这使其成为全球使用最广泛的社交媒体平台。
2022 年，Facebook 的广告总收入达到 1130 亿美元。额外的费用和付款贡献了价值 20 亿美元的收入。
到 2022 年第三季度，该平台的月活跃用户已增长到 29.6 亿。尽管采用速度有所放缓，但使用率仍呈上升趋势。这使 Facebook 有望达到每月 30 亿用户大关。因此，如果您的品牌没有出现在该平台上，您就错失了接触数十亿人的机会。
美国用户平均每天花在 Facebook 上的时间约为 33 分钟。这使其领先于 Twitter、Instagram 甚至 TikTok 等其他领先平台。这些数字表明该平台的用户群仍然保持着高水平的参与度。
以下是关于 Facebook TOP100数据，以了解其受欢迎程度，数据截止2023年3月：
排名公共主页关注数话题数1st Facebook180,374,29395,5712nd Samsung162,199,75526,8583rd Cristiano Ronaldo161,868,8433,672,1434th Mr Bean136,200,914373,8365th Shakira121,482,875329,7456th CGTN119,839,8561,491,3057th Will Smith114,468,244203,1398th Leo Messi113,871,157268,1959th Real Madrid C.F.112,645,1752,601,51210th Coca-Cola108,988,7033,61811thVin Diesel106,895,67253,49112thChina Daily105,032,838475,35013thRihanna103,675,7912,048,26514thFC Barcelona103,358,2101,356,78015thTasty96,034,496382,87116thEminem95,037,782189,29817thChina Xinhua News94,309,072172,71718thJustin Bieber91,965,46334,58819thNeymar Jr.90,790,925488,32520thYouTube87,393,00670,20321stNetflix86,419,8911,129,61122ndPeople's Daily, China84,658,206425,60323rdMcDonald's82,087,61035,56124thMeta78,916,07719725thTaylor Swift77,771,02849,11526thLaLiga77,172,0471,345,04527thManchester United75,893,6701,766,03328thJason Statham74,814,4158,17029thGlobal Times73,704,048339,54830thHarry Potter72,737,5532,98031st成龍 Jackie Chan72,161,45611,80532ndUEFA Champions League71,046,4812,661,49933rdKaty Perry70,963,857151,89334thAdele70,064,881769,90735thCandy Crush Saga69,904,72531,49936thMichael Jackson69,862,58571,63137th5-Minute Crafts67,188,7992,245,90138thBob Marley67,178,19563,58639thNational Geographic64,227,2581,92840thNational Geographic TV63,766,97268,45041stvonvon.me58,362,9603,13642ndCriminal Case62,755,6253,33443rdDwayne The Rock Johnson61,806,104940,87044thTexas HoldEm Poker61,792,53312,93545thJennifer Lopez61,683,122126,32346thInstagram61,554,44596,24747thSelena Gomez60,470,34728,17848thBBC News59,829,773441,28349thHuawei Mobile57,023,5122,37350thThe Fast Saga57,545,09562,01051stThe Simpsons59,017,19037,53052ndKFC58,819,3022,88053rdBeyoncé57,177,32124,33354thLinkin Park56,753,640121,56955thDavid Beckham56,574,600649,79856thFC Bayern München49,723,379125,16957thAdam Sandler56,420,03958,41258thPriyanka Chopra56,146,77432,96659thLady Gaga56,069,80252,13760thBarack Obama55,872,95767,88061stBlossom55,318,982172,37562ndRonaldinho Gaúcho55,310,406747,77363rdJohn Cena54,380,41449,40664thMegan Fox54,292,8695965thBruno Mars53,811,29520,56566thAKON53,585,78578,00567thPitbull53,011,09917,46068thDisney52,918,801114,46669thDrake52,745,04610,78170thUsher52,197,67731,00771stSpongeBob SquarePants50,442,04750,23872ndSalman Khan51,201,944102,47373rdChris Brown51,019,22381,00674thVirat Kohli50,791,921413,96575thAvril Lavigne50,747,574120,04376thFIFA World Cup50,518,0841,399,04477thTitanic50,416,31388,16478thChelsea Football Club50,354,6891,122,21879thSupercar Blondie50,300,7612,848,29180thNational Geographic50,011,809262,50481stEnrique Iglesias49,915,00728,58782ndInstagram49,638,5918,71183rdCCTV49,103,80313,46484thAkshay Kumar49,096,161796,40385thDeepika Padukone48,779,7104,19686thLil Wayne48,740,147135,67487thNicki Minaj48,510,02918,56388thDavid Guetta48,344,62171,69189thNarendra Modi48,010,1341,005,71790thRed Bull47,433,803166,08291stMiley Cyrus47,395,115439,73492ndWiz Khalifa47,351,9421,328,16193rdSamsung Global47,152,9528,52894thCONVERSE47,115,80368995thPSG - Paris Saint-Germain46,986,8481,459,19096thJacqueline Fernandez46,297,944195,15597thPremier League46,189,781135,40198thPaul Walker45,866,40011,90899thHISTORY44,193,23870,142100thLG Global45,522,747120
上面就是2023年度facebook公共主页的top100，有没有你熟悉的或者关注中的账号；
Facebook仍然是海外主流的社交媒体，在Facebook上做推广，能够将广告信息精确地推送给潜在用户，从而提高转化率。要在Facebook上做推广，企业可以先开通企业账号，搭建自己的专业页面，做好页面标题和定位选择，通过提高账号权重来提高曝光量。
在 29.6 亿月活跃用户中，每天有20 亿人使用该平台。67.5% 的用户每天至少在该平台上花费一定时间。
换句话说，您的品牌每天可能覆盖数十亿人。关键是要熟悉于Facebook 算法，这样你才能获得更多的自然曝光度。
涨粉站也将一直支持出海的跨境电商，以及内容创作者，努力做好海外媒体平台运营服务，为各位的海外扩张尽一份力！